{"id":3401,"date":"2020-12-18T02:52:04","date_gmt":"2020-12-18T01:52:04","guid":{"rendered":"https:\/\/1b62e47f77.nxcli.net\/?p=3401"},"modified":"2022-02-21T16:31:38","modified_gmt":"2022-02-21T15:31:38","slug":"build-a-collective-project","status":"publish","type":"post","link":"https:\/\/www.heavym.net\/pt\/build-a-collective-project\/","title":{"rendered":"HeavyM Kickstarter: Construir um projeto coletivo"},"content":{"rendered":"
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Construir um projeto coletivo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Preparar, preparar, arrancar!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Desde 2014 e da normaliza\u00e7\u00e3o do crowdfunding em Fran\u00e7a, as campanhas est\u00e3o a aumentar e geram v\u00e1rios milh\u00f5es de euros por ano, elevando esta opera\u00e7\u00e3o ao n\u00edvel de um verdadeiro fen\u00f3meno social<\/span>. Por detr\u00e1s deste entusiasmo, os objectivos n\u00e3o s\u00e3o sempre alcan\u00e7ados. S\u00e3o necess\u00e1rios muitos crit\u00e9rios para um crowdfunding eficaz. Voltemos com a equipa do HeavyM \u00e0 hist\u00f3ria da sua campanha de sucesso:<\/strong><\/p>

\u00a0<\/p>

No in\u00edcio de 2013, quando os tr\u00eas estudantes Etienne, Arnaud e Romain tiveram a ideia de criar o que viria a ser o primeiro software de mapeamento de v\u00eddeo chave na m\u00e3o, a sua escola, a ECE Paris, ofereceu-lhes a oportunidade de conceber um prot\u00f3tipo na sua incubadora durante um ano. O primeiro demonstrador foi concebido e foi necess\u00e1rio definir uma estrat\u00e9gia comercial.<\/p>

In\u00edcio de 2014, o prot\u00f3tipo \u00e9 premiado pelo Concurso de Inova\u00e7\u00e3o do Minist\u00e9rio da Investiga\u00e7\u00e3o<\/span><\/strong> em Fran\u00e7a, o que permitiu \u00e0 equipa realizar os seus primeiros estudos de mercado e integrar CENTQUATRE-PARIS<\/a>\u00a0incubadora<\/span><\/strong>O projeto foi lan\u00e7ado em 2007, com o apoio da Agoranov, uma institui\u00e7\u00e3o especializada no crescimento de start-ups e na angaria\u00e7\u00e3o de fundos, que \"incentiva a ambi\u00e7\u00e3o\", afirma Etienne. Surge a vers\u00e3o beta e a equipa opta pelo freeware, em troca de um endere\u00e7o de correio eletr\u00f3nico. Uma decis\u00e3o importante, que simboliza o in\u00edcio da comunidade HeavyM<\/span><\/strong>(Gra\u00e7as a esta vers\u00e3o, a equipa come\u00e7a a realizar projectos para empresas, uma primeira din\u00e2mica comercial dos seus servi\u00e7os).<\/p>

No in\u00edcio de 2015, a fase de implementa\u00e7\u00e3o da vers\u00e3o beta suscitou um grande interesse: Foram recolhidos 10 000 endere\u00e7os de correio eletr\u00f3nico de testadores beta! Pr\u00f3xima etapa: passar para a vers\u00e3o paga e angariar fundos para a desenvolver.<\/p>

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Interface do HeavyM beta em 2014<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A equipa selecciona a plataforma americana Kickstarter<\/span><\/strong>rec\u00e9m-chegado a Fran\u00e7a e bem adaptado \u00e0 sua nascente comunidade internacional. A campanha \u00e9 preparada com a promessa de criar as funcionalidades desejadas pelos beta testers, que expressaram as suas expectativas durante os 6 meses de utiliza\u00e7\u00e3o gratuita.<\/p>

29 de maio de 2015: o Kickstarter do HeavyM est\u00e1 online<\/span><\/strong> e oferece, em troca de um donativo, duas recompensas: a futura vers\u00e3o paga isolada ou num pacote, com o kit Olga. Quanto mais cedo a contribui\u00e7\u00e3o fosse efectuada durante a campanha, mais baixo era o montante. Estes pre\u00e7os atractivos (de 20 a 149 euros) aceleraram o ritmo das doa\u00e7\u00f5es e aumentaram o interesse pela campanha. Era poss\u00edvel um pequeno gesto de 5 ou 10 euros, a mencionar nos cr\u00e9ditos. Para um grande gesto, uma contribui\u00e7\u00e3o de 1.000 euros permitia, para al\u00e9m do pacote, a cria\u00e7\u00e3o de um efeito exclusivo com o nome do patrocinador (uma boa ideia porque 5 contribuidores escolheram esta op\u00e7\u00e3o!)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V\u00eddeo da campanha Kickstarter em 2015<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O objetivo foi fixado em 20 000 euros. O in\u00edcio da campanha ultrapassa todas as expectativas: em 36 horas, o objetivo \u00e9 alcan\u00e7ado<\/strong>! <\/span>A opera\u00e7\u00e3o prossegue durante o m\u00eas de junho, com v\u00e1rios n\u00edveis a acrescentarem novos servi\u00e7os e funcionalidades.<\/p>\n

No final, 81 089 euros s\u00e3o angariados<\/span><\/strong>. Os 1.176 apoiantes<\/span><\/strong> s\u00e3o provenientes dos Estados Unidos (30%), da Europa (40% e 20% de Fran\u00e7a) e de outros continentes (30%). S\u00e3o principalmente freelancers, mas tamb\u00e9m associa\u00e7\u00f5es, colectivos e pequenas ag\u00eancias criativas.<\/p>\n

As raz\u00f5es para este sucesso s\u00e3o in\u00fameras: a equipa<\/span><\/strong> \u00e9 ultra complementares <\/span><\/strong>e unidos (Etienne e Romain gerem a t\u00e9cnica, Arnaud trata da comunica\u00e7\u00e3o e do marketing), o projeto corresponde \u00e0s necessidades dos utilizadores e beneficia de v\u00e1rias ac\u00e7\u00f5es de visibilidade (teasings no Facebook, v\u00eddeos no YouTube e mailings interessantes gra\u00e7as a uma base de dados s\u00f3lida).<\/p>


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As numerosas sess\u00f5es de reflex\u00e3o, de desenvolvimento e de testes.<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Se tamb\u00e9m quiser dar o pontap\u00e9 de sa\u00edda, Arnaud d\u00e1-lhe alguns conselhos para otimizar a sua campanha, exclusivamente:<\/p>

\"Analisar o montante m\u00e9dio das promessas gastas para o seu tipo de projeto em compara\u00e7\u00e3o com outras campanhas bem sucedidas<\/span>\": uma forma de classificar corretamente as suas propostas.\u00a0<\/p>

\"Preste aten\u00e7\u00e3o ao seu v\u00eddeo<\/span><\/strong> e recorrer a um profissional\": esta \u00e9 a verdadeira chave para atrair a aten\u00e7\u00e3o dos visitantes para a p\u00e1gina do seu projeto e diferenciar-se da concorr\u00eancia.<\/p>

\"Colocar sempre uma contribui\u00e7\u00e3o muito cara<\/span>\": pode acontecer uma boa surpresa!<\/p>

\"Procurar boas alian\u00e7as e prestar aten\u00e7\u00e3o aos impostores<\/span>\": rodeie-se de influenciadores qualificados e subcontrate algumas ac\u00e7\u00f5es de marketing para aumentar a sua visibilidade.<\/p>

\"Comunicar com os seus contribuidores<\/span>\": \u00e9 crucial assegurar aqueles que o ajudaram, mantendo-os regularmente actualizados sobre a evolu\u00e7\u00e3o do seu projeto. Demasiados chefes de projeto abandonam os seus colaboradores ap\u00f3s o final da campanha.<\/p>

\"Preste aten\u00e7\u00e3o aos seus prazos<\/span>\": \u00e9 importante respeitar o seu calend\u00e1rio para que a credibilidade adquirida durante o crowdfunding seja duradoura.<\/p>

Um crowdfunding bem-sucedido \u00e9 um \"grande destaque<\/span> por um m\u00eas,<\/span>\" elogia Arnaud, ao recordar os numerosos encontros realizados gra\u00e7as ao Kickstarter, que depois deram origem a colabora\u00e7\u00f5es frutuosas.
O crowdfunding HeavyM: uma angaria\u00e7\u00e3o de fundos em plena expans\u00e3o, activando alavancas em todas as frentes!<\/p>

Por \u00faltimo, citemos um artigo publicado no jornal local La Nouvelle R\u00e9publique du Centre-Ouest a 17 de mar\u00e7o de 2018: \"Os efeitos geom\u00e9tricos, baseados na luz, contribu\u00edram para o aspeto visual do espet\u00e1culo, uma vez que se iluminaram ao ritmo da m\u00fasica. De facto, os efeitos visuais estavam perfeitamente sincronizados com a tonalidade e a fluidez da m\u00fasica. Tendo em conta a concentra\u00e7\u00e3o de todos os membros do p\u00fablico (220 estudantes do ensino secund\u00e1rio assistiram ao concerto), podemos assumir com seguran\u00e7a que gostaram desta combina\u00e7\u00e3o relevante e agrad\u00e1vel, que ilustrou perfeitamente os v\u00e1rios g\u00e9neros musicais.\"<\/p>

Mais para saber<\/strong>\u00a0: Kickstarter HeavyM<\/a><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Desde o fim da campanha, a comunidade est\u00e1 a crescer. D\u00ea uma vista de olhos aos seus fant\u00e1sticos projectos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tprojectos de utilizadores<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Build a collective project Ready, Set, Kickstart! Since 2014 and the normalization of crowdfunding in France, the campaigns are increasing and generate several million euros per year, raising this operation to the level of a true social phenomenon. Behind this enthusiasm, the goals aren\u2019t achieved all the time. Many criteria are necessary for an efficient […]<\/p>\n","protected":false},"author":2,"featured_media":3945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heavym-community"],"yoast_head":"\nHeavyM Kickstarter: Build a collective project - HeavyM Blog<\/title>\n<meta name=\"description\" content=\"Learn all about HeavyM's ambition to grow further and push projection mapping forward. HeavyM Kickstarter to build together.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heavym.net\/pt\/build-a-collective-project\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HeavyM Kickstarter: Build a collective project\" \/>\n<meta property=\"og:description\" content=\"Learn all about HeavyM's ambition to grow further and push projection mapping forward. 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