{"id":3401,"date":"2020-12-18T02:52:04","date_gmt":"2020-12-18T01:52:04","guid":{"rendered":"https:\/\/1b62e47f77.nxcli.net\/?p=3401"},"modified":"2022-02-21T16:31:38","modified_gmt":"2022-02-21T15:31:38","slug":"build-a-collective-project","status":"publish","type":"post","link":"https:\/\/www.heavym.net\/fr\/build-a-collective-project\/","title":{"rendered":"HeavyM Kickstarter : Construire un projet collectif"},"content":{"rendered":"
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Construire un projet collaboratif<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A vos marques, pr\u00eats, kickstartez !\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Depuis la normalisation du financement participatif en France en 2014, les campagnes ne cessent d\u2019augmenter et g\u00e9n\u00e8rent plusieurs millions d\u2019euros par an, pla\u00e7ant cette op\u00e9ration au rang de v\u00e9ritable ph\u00e9nom\u00e8ne de soci\u00e9t\u00e9. Derri\u00e8re cet engouement, tous n\u2019atteignent pas leurs objectifs. De nombreux crit\u00e8res sont n\u00e9cessaires \u00e0 la r\u00e9ussite d\u2019un crowdfunding. Retour avec l\u2019\u00e9quipe HeavyM sur leur campagne \u00e0 succ\u00e8s :<\/p>

\u00a0<\/p>

D\u00e9but 2013, lorsque les trois \u00e9tudiants Etienne, Arnaud et Romain ont l\u2019id\u00e9e de cr\u00e9er ce qui va devenir le premier logiciel de vid\u00e9o mapping cl\u00e9 en main, leur \u00e9cole, l\u2019ECE Paris, leur propose d\u2019int\u00e9grer son incubateur pendant un an pour d\u00e9velopper un prototype. Le premier d\u00e9monstrateur est \u00e9labor\u00e9 et doit d\u00e9sormais b\u00e9n\u00e9ficier d\u2019une strat\u00e9gie commerciale pour se mettre en mouvement.<\/p>

D\u00e9but 2014, le prototype est laur\u00e9at du concours d\u2019innovation du Minist\u00e8re de la Recherche<\/span><\/strong> , ce qui permet \u00e0 l\u2019\u00e9quipe de r\u00e9aliser sa premi\u00e8re \u00e9tude de march\u00e9 et d\u2019int\u00e9grer l\u2019incubateur du CENTQUATRE-PARIS<\/a>\u00a0incubateur<\/span><\/strong>jumel\u00e9 \u00e0 celui d\u2019Agoranov, une institution sp\u00e9cialis\u00e9e dans la croissance des start-up, les lev\u00e9es de fonds et qui \u00ab pousse \u00e0 \u00eatre ambitieux \u00bb, affirme Etienne. La version beta voit le jour et l\u2019\u00e9quipe fait le choix du freeware (gratuit\u00e9 du t\u00e9l\u00e9chargement) en \u00e9change d\u2019une adresse mail. Une d\u00e9cision majeure, qui marque le d\u00e9but de la constitution de la communaut\u00e9 HeavyM<\/span><\/strong>.(Gr\u00e2ce \u00e0 cette version, les 3 gar\u00e7ons commencent \u00e0 r\u00e9aliser des projets pour les entreprises, une premi\u00e8re dynamique commerciale \u00e0 leurs services).<\/p>

D\u00e9but 2015, le d\u00e9ploiement de la version beta a suscit\u00e9 l\u2019engouement : 10 000 adresses mails de beta testeurs ont \u00e9t\u00e9 r\u00e9colt\u00e9es ! Prochaine \u00e9tape : passer \u00e0 la version payante et trouver les fonds n\u00e9cessaires pour la d\u00e9velopper.<\/p>

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\"hm_kickstarter_photo1\"<\/p>

\"hm_kickstarter_photo2\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019interface de la version beta de HeavyM en 2014<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019\u00e9quipe fait le choix de la plateforme am\u00e9ricaine Kickstarter<\/span><\/strong>, fra\u00eechement arriv\u00e9e en France et bien adapt\u00e9e \u00e0 leur communaut\u00e9 internationale naissante. La campagne se pr\u00e9pare avec la promesse de d\u00e9velopper les fonctionnalit\u00e9s souhait\u00e9es par les beta testeurs, qui ont exprim\u00e9 leurs attentes pendant les 6 mois de gratuit\u00e9 d\u2019utilisation.<\/p>

Le Kickstarter HeavyM d\u00e9marre le 29 mai 2015<\/span><\/strong> et propose de faire un don en \u00e9change de deux contreparties : la future version payante seule ou en pack, avec le kit Olga. Plus la contribution \u00e9tait vers\u00e9e t\u00f4t dans la campagne, moins son montant \u00e9tait \u00e9lev\u00e9. Ces tarifs avantageux (de 20\u20ac \u00e0 149\u20ac) ont permis d\u2019acc\u00e9l\u00e9rer les dons et d\u2019augmenter l\u2019int\u00e9r\u00eat pour la campagne. Un petit geste de 5\u20ac ou 10\u20ac \u00e9tait possible, pour une mention dans les cr\u00e9dits. Pour faire un grand geste, une contribution de 1000\u20ac pr\u00e9voyait, en plus du pack, la cr\u00e9ation d\u2019un effet exclusif et sur-mesure qui porte le nom du donateur (une bonne id\u00e9e car il y a eu 5 contributeurs !).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vid\u00e9o de la campagne Kickstarter en 2015<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019objectif a \u00e9t\u00e9 fix\u00e9 \u00e0 20 000 euros. Le d\u00e9but de la campagne d\u00e9passe toutes les esp\u00e9rances : en 36 heures, l\u2019objectif est atteint !<\/strong>! <\/span>L\u2019op\u00e9ration se poursuit tout le mois de juin, avec plusieurs paliers qui ajoutent de nouveaux services et fonctionnalit\u00e9s.<\/p>\n

Au final, 81 089\u20ac sont r\u00e9colt\u00e9s.<\/span><\/strong>. Le 1 176 contributeurs<\/span><\/strong> proviennent \u00e0 30% des Etats-Unis, \u00e0 40% de l\u2019Europe (dont 20% en France) et \u00e0 30% des autres continents. Ce sont essentiellement des particuliers et des freelances, mais aussi des associations, des collectifs ou des petites agences cr\u00e9atives.<\/p>\n

Les raisons de ce succ\u00e8s sont multiples : l\u2019\u00e9quipe<\/span><\/strong> est ultra compl\u00e9mentaire <\/span><\/strong>et soud\u00e9e (Etienne et Romain g\u00e8rent la technique, Arnaud s\u2019occupe de la communication et du marketing), le projet correspond aux attentes des futurs utilisateurs et b\u00e9n\u00e9ficie de plusieurs actions de visibilit\u00e9 efficaces (teasing sur Facebook, vid\u00e9os sur youtube et mailings engageants gr\u00e2ce \u00e0 une base de donn\u00e9es d\u00e9j\u00e0 solide).<\/p>


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Les nombreuses sessions de r\u00e9flexions et de tests<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Si vous aussi, vous souhaitez vous lancer, Arnaud vous donne en exclusivit\u00e9 quelques conseils pour optimiser votre campagne :<\/p>

\"\u00ab Analysez le montant des dons d\u00e9pens\u00e9s en moyenne pour votre type de projet avec d\u2019autres campagnes \u00e0 succ\u00e8s \u00bb: un moyen de bien calibrer ses propositions.<\/span>Le \" syst\u00e8me de notation \" : un moyen de noter correctement vos propositions.\u00a0<\/p>

\"Soignez votre vid\u00e9o<\/span><\/strong> et faites appel \u00e0 un professionnel \u00bb : c\u2019est la v\u00e9ritable cl\u00e9 d\u2019entr\u00e9e pour attirer les visiteurs sur votre page projet et vous diff\u00e9rencier face \u00e0 la concurrence<\/p>

\"Mettez toujours une contribution tr\u00e8s ch\u00e8re<\/span>\u00bb : il peut y avoir une bonne surprise !<\/p>

\"Recherchez les bonnes alliances, les bonnes astuces et faites attention aux imposteurs<\/span>\u00bb : s\u2019entourer d\u2019influenceurs sp\u00e9cialis\u00e9s et externaliser quelques actions marketing permet de booster sa visibilit\u00e9.<\/p>

\u00ab Communiquez aupr\u00e8s de vos contributeurs \u00bb : il est fondamental de s\u00e9curiser ceux qui vous ont aid\u00e9 en les tenant au courant r\u00e9guli\u00e8rement de l\u2019avanc\u00e9e du projet. Trop de porteurs de projets d\u00e9laissent leurs contributeurs apr\u00e8s la fin de la campagne.<\/p>

\u00ab Faites attention \u00e0 vos d\u00e9lais \u00bb : il est important de respecter son calendrier pour p\u00e9renniser la cr\u00e9dibilit\u00e9 acquise pendant le crowdfunding.<\/p>

Un crowdfunding r\u00e9ussi est un \u00ab coup de projecteur \u00e9norme pendant un mois \u00bb, s\u2019enthousiasme Arnaud, tout en se rem\u00e9morant les nombreuses rencontres effectu\u00e9es gr\u00e2ce \u00e0 Kickstarter, qui ont ensuite d\u00e9bouch\u00e9 sur des collaborations fructueuses.<\/p>

Enfin, citons un article publi\u00e9 dans le journal local La Nouvelle R\u00e9publique du Centre-Ouest le 17 mars 2018 : \"Des effets g\u00e9om\u00e9triques et lumineux ont ajout\u00e9 \u00e0 l'aspect visuel du spectacle en s'illuminant au rythme de la musique. En fait, les effets visuels \u00e9taient parfaitement synchronis\u00e9s avec la tonalit\u00e9 et la fluidit\u00e9 de la musique. Au vu de la concentration de tous les membres du public (220 lyc\u00e9ens ont assist\u00e9 au concert), nous pouvons supposer qu'ils ont appr\u00e9ci\u00e9 cette combinaison pertinente et agr\u00e9able, qui a parfaitement illustr\u00e9 les diff\u00e9rents genres musicaux.\"<\/p>

Pour en savoir plus<\/strong>\u00a0: Kickstarter HeavyM<\/a><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Depuis la campagne, la communaut\u00e9 s\u2019agrandit de jour en jour. On a compil\u00e9 les meilleurs projets ici<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tD\u00e9couvre les projets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Build a collective project Ready, Set, Kickstart! Since 2014 and the normalization of crowdfunding in France, the campaigns are increasing and generate several million euros per year, raising this operation to the level of a true social phenomenon. Behind this enthusiasm, the goals aren\u2019t achieved all the time. Many criteria are necessary for an efficient […]<\/p>\n","protected":false},"author":2,"featured_media":3945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heavym-community"],"yoast_head":"\nHeavyM Kickstarter: Build a collective project - HeavyM Blog<\/title>\n<meta name=\"description\" content=\"Learn all about HeavyM's ambition to grow further and push projection mapping forward. 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