{"id":3401,"date":"2020-12-18T02:52:04","date_gmt":"2020-12-18T01:52:04","guid":{"rendered":"https:\/\/1b62e47f77.nxcli.net\/?p=3401"},"modified":"2022-02-21T16:31:38","modified_gmt":"2022-02-21T15:31:38","slug":"build-a-collective-project","status":"publish","type":"post","link":"https:\/\/www.heavym.net\/es\/build-a-collective-project\/","title":{"rendered":"HeavyM Kickstarter: Construir un proyecto colectivo"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Construir un proyecto colectivo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Preparados, listos, \u00a1a arrancar!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"proyecto\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Desde 2014 y la normalizaci\u00f3n del crowdfunding en Francia, las campa\u00f1as van en aumento y generan varios millones de euros al a\u00f1o, elevando esta operaci\u00f3n al nivel de verdadero fen\u00f3meno social<\/span>. Detr\u00e1s de este entusiasmo, los objetivos no se alcanzan siempre. Son muchos los criterios necesarios para un crowdfunding eficaz. Volvamos con el equipo de HeavyM a la historia de su exitosa campa\u00f1a:<\/strong><\/p>

\u00a0<\/p>

A principios de 2013, cuando los tres estudiantes Etienne, Arnaud y Romain tuvieron la idea de crear lo que se convertir\u00eda en el primer software de video mapping llave en mano, su escuela, ECE Par\u00eds, les ofreci\u00f3 la posibilidad de dise\u00f1ar un prototipo en su incubadora durante un a\u00f1o. Se concibi\u00f3 el primer demostrador y hubo que establecer una estrategia empresarial.<\/p>

Principios de 2014, el prototipo es premiado por el Concurso de Innovaci\u00f3n del Ministerio de Investigaci\u00f3n<\/span><\/strong> en Francia, lo que permiti\u00f3 al equipo realizar sus primeros estudios de mercado e integrar CENTQUATRE-PARIS<\/a>\u00a0incubadora<\/span><\/strong>, vinculada a Agoranov, una instituci\u00f3n especializada en el crecimiento de start-ups, que recauda fondos y que \"empuja a ser ambicioso\", afirma Etienne. Nace la versi\u00f3n beta y el equipo opta por el freeware, a cambio de una direcci\u00f3n de correo electr\u00f3nico. Una decisi\u00f3n importante, que simboliza el inicio de la comunidad HeavyM<\/span><\/strong>(Gracias a esta versi\u00f3n, el equipo comienza a realizar proyectos para empresas, una primera din\u00e1mica comercial a sus servicios).<\/p>

A principios de 2015, la fase de implantaci\u00f3n de la versi\u00f3n beta despert\u00f3 un gran inter\u00e9s: \u00a1se han recopilado 10.000 direcciones de correo electr\u00f3nico de probadores beta! Siguiente paso: pasar a la versi\u00f3n de pago y recaudar fondos para desarrollarla.<\/p>

\u00a0<\/p>

\"hm_kickstarter_photo1\"<\/p>

\"hm_kickstarter_photo2\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Interfaz de HeavyM beta en 2014<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

El equipo selecciona la plataforma americana Kickstarter<\/span><\/strong>reci\u00e9n llegado a Francia y bien adaptado a su incipiente comunidad internacional. La campa\u00f1a se prepara con la promesa de crear las funcionalidades deseadas por los beta testers, que expresaron sus expectativas durante los 6 meses de uso gratuito.<\/p>

29 de mayo de 2015: el Kickstarter HeavyM est\u00e1 en l\u00ednea.<\/span><\/strong> y ofrece, a cambio de un donativo, dos recompensas: la futura versi\u00f3n de pago sola o en un pack, con el kit Olga. Cuanto antes se produjera la aportaci\u00f3n durante la campa\u00f1a, menor era el importe. Estas atractivas tarifas (de 20 a 149 euros) aceleraron el ritmo de las donaciones y aumentaron el inter\u00e9s por la campa\u00f1a. Era posible un peque\u00f1o gesto de 5 o 10 euros, que se mencionar\u00eda en los cr\u00e9ditos. Para un gran gesto, una contribuci\u00f3n de 1.000 euros proporcionaba, adem\u00e1s del pack, la creaci\u00f3n de un efecto exclusivo con el nombre del patrocinador (\u00a1una buena idea porque 5 contribuyentes eligieron esta opci\u00f3n!).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

V\u00eddeo de la campa\u00f1a de Kickstarter en 2015<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

El objetivo se fij\u00f3 en 20.000 euros. El inicio de la campa\u00f1a supera todas las expectativas: en 36 horas se alcanza el objetivo<\/strong>! <\/span>La operaci\u00f3n contin\u00faa durante todo el mes de junio, con varios niveles que a\u00f1aden nuevos servicios y prestaciones.<\/p>\n

Al final, Se recaudan 81.089 euros<\/span><\/strong>. 1.176 patrocinadores<\/span><\/strong> proceden de Estados Unidos (30%), de Europa (40% y 20% de Francia) y de otros continentes (30%). Son principalmente aut\u00f3nomos, pero tambi\u00e9n asociaciones, colectivos y peque\u00f1as agencias creativas.<\/p>\n

Las razones de este \u00e9xito son numerosas: la equipo<\/span><\/strong> es ultra complementario <\/span><\/strong>y unidos (Etienne y Romain gestionan la t\u00e9cnica, Arnaud se ocupa de la comunicaci\u00f3n y el marketing), el proyecto se ajusta a las necesidades de los usuarios y se beneficia de varias acciones de visibilidad (teasings en Facebook, v\u00eddeos en youtube y mailings atractivos gracias a una s\u00f3lida base de datos).<\/p>


<\/p>\n

\"hm_kickstarter_photo3\"<\/p>\n

\"hm_kickstarter_photo4\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Las numerosas sesiones de reflexi\u00f3n, desarrollo y pruebas.<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Si t\u00fa tambi\u00e9n quieres dar el pistoletazo de salida, Arnaud te da algunos consejos para optimizar tu campa\u00f1a, en exclusiva:<\/p>

\"Analice el importe de las promesas de contribuci\u00f3n medias gastadas para su tipo de proyecto con otras campa\u00f1as de \u00e9xito<\/span>\": una forma de calificar adecuadamente sus propuestas.\u00a0<\/p>

\"Preste atenci\u00f3n a su v\u00eddeo<\/span><\/strong> y recurra a un profesional\": esta es la verdadera clave para atraer la atenci\u00f3n de los visitantes hacia la p\u00e1gina de su proyecto y diferenciarse de la competencia.<\/p>

\"Ponga siempre una contribuci\u00f3n muy cara<\/span>\": \u00a1puede ocurrir una buena sorpresa!<\/p>

\"Busca buenas alianzas y presta atenci\u00f3n a los impostores<\/span>\": rod\u00e9ate de influencers expertos y subcontrata algunas acciones de marketing para potenciar tu visibilidad.<\/p>

\"Comun\u00edcate con tus colaboradores<\/span>\": es crucial afianzar a quienes te han ayudado manteni\u00e9ndoles regularmente informados de la evoluci\u00f3n de tu proyecto. Demasiados jefes de proyecto abandonan a sus colaboradores al final de la campa\u00f1a.<\/p>

\"Presta atenci\u00f3n a tus plazos<\/span>\": es importante respetar tu calendario para que la credibilidad ganada durante el crowdfunding sea duradera.<\/p>

Un crowdfunding exitoso es un \"enorme foco de atenci\u00f3n<\/span> durante un mes,<\/span>\", elogia Arnaud, mientras recuerda los numerosos encuentros realizados gracias a Kickstarter, que luego desembocaron en fruct\u00edferas colaboraciones.
El crowdfunding HeavyM: \u00a1una recaudaci\u00f3n de fondos en auge, activando palancas en todos los frentes!<\/p>

Por \u00faltimo, citemos un art\u00edculo publicado en el peri\u00f3dico local La Nouvelle R\u00e9publique du Centre-Ouest el 17 de marzo de 2018: \"Los efectos geom\u00e9tricos, basados en la luz, se sumaron al aspecto visual del espect\u00e1culo, ya que se iluminaron al ritmo de la m\u00fasica. En realidad, los efectos visuales estaban perfectamente sincronizados con la tonalidad y la fluidez de la m\u00fasica. Teniendo en cuenta lo concentrados que parec\u00edan todos los miembros de la audiencia (220 estudiantes de secundaria asistieron al concierto), podemos asumir con seguridad que disfrutaron de esta combinaci\u00f3n relevante y agradable, que ilustr\u00f3 perfectamente los diversos g\u00e9neros musicales.\"<\/p>

M\u00e1s informaci\u00f3n<\/strong>\u00a0: Kickstarter HeavyM<\/a><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Desde el final de la campa\u00f1a, la comunidad est\u00e1 creciendo. Echa un vistazo a sus impresionantes proyectos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tproyectos de usuario<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Build a collective project Ready, Set, Kickstart! Since 2014 and the normalization of crowdfunding in France, the campaigns are increasing and generate several million euros per year, raising this operation to the level of a true social phenomenon. Behind this enthusiasm, the goals aren\u2019t achieved all the time. Many criteria are necessary for an efficient […]<\/p>\n","protected":false},"author":2,"featured_media":3945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heavym-community"],"yoast_head":"\nHeavyM Kickstarter: Build a collective project - HeavyM Blog<\/title>\n<meta name=\"description\" content=\"Learn all about HeavyM's ambition to grow further and push projection mapping forward. HeavyM Kickstarter to build together.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heavym.net\/es\/build-a-collective-project\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HeavyM Kickstarter: Build a collective project\" \/>\n<meta property=\"og:description\" content=\"Learn all about HeavyM's ambition to grow further and push projection mapping forward. HeavyM Kickstarter to build together.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heavym.net\/es\/build-a-collective-project\/\" \/>\n<meta property=\"og:site_name\" content=\"HeavyM\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-18T01:52:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-21T15:31:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heavym.net\/wp-content\/uploads\/2020\/12\/hm_kickstarter_photo_top-2-960x640-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"HeavyM Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/\"},\"author\":{\"name\":\"HeavyM Team\",\"@id\":\"https:\\\/\\\/www.heavym.net\\\/#\\\/schema\\\/person\\\/29627a75cbeb590e0174a6b9a27c1f02\"},\"headline\":\"HeavyM Kickstarter: Build a collective project\",\"datePublished\":\"2020-12-18T01:52:04+00:00\",\"dateModified\":\"2022-02-21T15:31:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/\"},\"wordCount\":863,\"publisher\":{\"@id\":\"https:\\\/\\\/www.heavym.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.heavym.net\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/hm_kickstarter_photo_top-2-960x640-2-1.jpg\",\"articleSection\":[\"HeavyM community\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/\",\"url\":\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/\",\"name\":\"HeavyM Kickstarter: Build a collective project - HeavyM Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.heavym.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.heavym.net\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/hm_kickstarter_photo_top-2-960x640-2-1.jpg\",\"datePublished\":\"2020-12-18T01:52:04+00:00\",\"dateModified\":\"2022-02-21T15:31:38+00:00\",\"description\":\"Learn all about HeavyM's ambition to grow further and push projection mapping forward. HeavyM Kickstarter to build together.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.heavym.net\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/hm_kickstarter_photo_top-2-960x640-2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.heavym.net\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/hm_kickstarter_photo_top-2-960x640-2-1.jpg\",\"width\":960,\"height\":640,\"caption\":\"Kickstarter - Collaborative project - Cover Top\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.heavym.net\\\/build-a-collective-project\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.heavym.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HeavyM Kickstarter: Build a collective project\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.heavym.net\\\/#website\",\"url\":\"https:\\\/\\\/www.heavym.net\\\/\",\"name\":\"HeavyM\",\"description\":\"Easy Projection Mapping\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.heavym.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.heavym.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.heavym.net\\\/#organization\",\"name\":\"HeavyM\",\"url\":\"https:\\\/\\\/www.heavym.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.heavym.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.heavym.net\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-Horizontale-Base-Avec-signature-100.jpg\",\"contentUrl\":\"https:\\\/\\\/www.heavym.net\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-Horizontale-Base-Avec-signature-100.jpg\",\"width\":426,\"height\":426,\"caption\":\"HeavyM\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heavym.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.heavym.net\\\/#\\\/schema\\\/person\\\/29627a75cbeb590e0174a6b9a27c1f02\",\"name\":\"HeavyM Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/423c3108890603c1cee33c8b47fae0af06ded53c12e27bf0fb50e341e77bd73b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/423c3108890603c1cee33c8b47fae0af06ded53c12e27bf0fb50e341e77bd73b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/423c3108890603c1cee33c8b47fae0af06ded53c12e27bf0fb50e341e77bd73b?s=96&d=mm&r=g\",\"caption\":\"HeavyM Team\"},\"url\":\"https:\\\/\\\/www.heavym.net\\\/es\\\/author\\\/arnaudhm\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"HeavyM Kickstarter: Construir un proyecto colectivo - HeavyM Blog","description":"Conozca la ambici\u00f3n de HeavyM de seguir creciendo e impulsando el mapping de proyecci\u00f3n. HeavyM Kickstarter para construir juntos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heavym.net\/es\/build-a-collective-project\/","og_locale":"es_ES","og_type":"article","og_title":"HeavyM Kickstarter: Build a collective project","og_description":"Learn all about HeavyM's ambition to grow further and push projection mapping forward. HeavyM Kickstarter to build together.","og_url":"https:\/\/www.heavym.net\/es\/build-a-collective-project\/","og_site_name":"HeavyM","article_published_time":"2020-12-18T01:52:04+00:00","article_modified_time":"2022-02-21T15:31:38+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/www.heavym.net\/wp-content\/uploads\/2020\/12\/hm_kickstarter_photo_top-2-960x640-2-1.jpg","type":"image\/jpeg"}],"author":"HeavyM Team","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.heavym.net\/build-a-collective-project\/#article","isPartOf":{"@id":"https:\/\/www.heavym.net\/build-a-collective-project\/"},"author":{"name":"HeavyM Team","@id":"https:\/\/www.heavym.net\/#\/schema\/person\/29627a75cbeb590e0174a6b9a27c1f02"},"headline":"HeavyM Kickstarter: Build a collective project","datePublished":"2020-12-18T01:52:04+00:00","dateModified":"2022-02-21T15:31:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.heavym.net\/build-a-collective-project\/"},"wordCount":863,"publisher":{"@id":"https:\/\/www.heavym.net\/#organization"},"image":{"@id":"https:\/\/www.heavym.net\/build-a-collective-project\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heavym.net\/wp-content\/uploads\/2020\/12\/hm_kickstarter_photo_top-2-960x640-2-1.jpg","articleSection":["HeavyM community"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.heavym.net\/build-a-collective-project\/","url":"https:\/\/www.heavym.net\/build-a-collective-project\/","name":"HeavyM Kickstarter: Construir un proyecto colectivo - HeavyM Blog","isPartOf":{"@id":"https:\/\/www.heavym.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heavym.net\/build-a-collective-project\/#primaryimage"},"image":{"@id":"https:\/\/www.heavym.net\/build-a-collective-project\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heavym.net\/wp-content\/uploads\/2020\/12\/hm_kickstarter_photo_top-2-960x640-2-1.jpg","datePublished":"2020-12-18T01:52:04+00:00","dateModified":"2022-02-21T15:31:38+00:00","description":"Conozca la ambici\u00f3n de HeavyM de seguir creciendo e impulsando el mapping de proyecci\u00f3n. HeavyM Kickstarter para construir juntos.","breadcrumb":{"@id":"https:\/\/www.heavym.net\/build-a-collective-project\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heavym.net\/build-a-collective-project\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.heavym.net\/build-a-collective-project\/#primaryimage","url":"https:\/\/www.heavym.net\/wp-content\/uploads\/2020\/12\/hm_kickstarter_photo_top-2-960x640-2-1.jpg","contentUrl":"https:\/\/www.heavym.net\/wp-content\/uploads\/2020\/12\/hm_kickstarter_photo_top-2-960x640-2-1.jpg","width":960,"height":640,"caption":"Kickstarter - Collaborative project - Cover Top"},{"@type":"BreadcrumbList","@id":"https:\/\/www.heavym.net\/build-a-collective-project\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heavym.net\/"},{"@type":"ListItem","position":2,"name":"HeavyM Kickstarter: Build a collective project"}]},{"@type":"WebSite","@id":"https:\/\/www.heavym.net\/#website","url":"https:\/\/www.heavym.net\/","name":"HeavyM","description":"Video mapping de f\u00e1cil proyecci\u00f3n","publisher":{"@id":"https:\/\/www.heavym.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.heavym.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.heavym.net\/#organization","name":"HeavyM","url":"https:\/\/www.heavym.net\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.heavym.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.heavym.net\/wp-content\/uploads\/2025\/02\/Logo-Horizontale-Base-Avec-signature-100.jpg","contentUrl":"https:\/\/www.heavym.net\/wp-content\/uploads\/2025\/02\/Logo-Horizontale-Base-Avec-signature-100.jpg","width":426,"height":426,"caption":"HeavyM"},"image":{"@id":"https:\/\/www.heavym.net\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.heavym.net\/#\/schema\/person\/29627a75cbeb590e0174a6b9a27c1f02","name":"Equipo HeavyM","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/423c3108890603c1cee33c8b47fae0af06ded53c12e27bf0fb50e341e77bd73b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/423c3108890603c1cee33c8b47fae0af06ded53c12e27bf0fb50e341e77bd73b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/423c3108890603c1cee33c8b47fae0af06ded53c12e27bf0fb50e341e77bd73b?s=96&d=mm&r=g","caption":"HeavyM Team"},"url":"https:\/\/www.heavym.net\/es\/author\/arnaudhm\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heavym.net\/es\/wp-json\/wp\/v2\/posts\/3401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heavym.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heavym.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heavym.net\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heavym.net\/es\/wp-json\/wp\/v2\/comments?post=3401"}],"version-history":[{"count":14,"href":"https:\/\/www.heavym.net\/es\/wp-json\/wp\/v2\/posts\/3401\/revisions"}],"predecessor-version":[{"id":11802,"href":"https:\/\/www.heavym.net\/es\/wp-json\/wp\/v2\/posts\/3401\/revisions\/11802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heavym.net\/es\/wp-json\/wp\/v2\/media\/3945"}],"wp:attachment":[{"href":"https:\/\/www.heavym.net\/es\/wp-json\/wp\/v2\/media?parent=3401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heavym.net\/es\/wp-json\/wp\/v2\/categories?post=3401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heavym.net\/es\/wp-json\/wp\/v2\/tags?post=3401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}